Hasbro – Characters for Character

Kids with Autism Spectrum Disorder have trouble recognizing and processing emotions. To help, we created an interactive game using some of the most expressive faces they know and love - Hasbro Characters.

My Little Pony – Aggressively Cute

The definition of cute aggression is as follows: People experiencing cute aggression may grit their teeth, clench their fists, or feel the urge to pinch and squeeze something they consider cute, while not actually causing or intending to cause any harm. We created this spot using those real audible and visceral reactions to cuteness to launch the most adorable My Little Pony to date.

Agency: Grey New York

GCD: Manny Galán

CD: Justin Roth

AD: Hannah Williams & Kate Shearer

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