Hi!

I’m Crystal.
A creative director living in Brooklyn, NY.
I've worked on everything from tech brands, to CPG brands, to car brands.
Funny enough, I don’t have a driver’s license.
I’ve been lucky enough to work with some of the best in the business,
and honored to have mentored some too.
I love making work that’s rooted in a human truth, but doesn’t take itself too seriously.
I’m an avid gardener, herbalist, and dabbler in the woo-woo.
But mostly, I just wanna make cool stuff with cool people.
Get in touch if you wanna make cool stuff together.

crystaldeuel@gmail.com

EXPERIENCE

Team X - Merkley+Partners / New York, NY / Creative Director / Jan 2026 - present 
VML / New York, NY / Creative Director /June 2024  - Jan 2026 
VML / New York, NY / Associate Creative Director / May 2020 - June 2024
Verizon / New York, NY / Senior Copywriter / 2018-2020
Grey / New York, NY / Senior Copywriter / 2016 - 2018
Merkley+Partners / New York, NY / Jr. Copywriter / Copywriter / 2013 - 2016

BRANDS

Mercedes-Benz, Dell Technologies, Colgate-Palmolive, Nestle, Hellmann's, Gillette, Verizon, Krispy Kreme, Hasbro, Miami Tourism Bureau, Nutella, LendingTree, ArmorAll, TicTac

NICE THINGS

'26 New York Ad Festivals Grand Jury
'25 ARF David Ogilvy Awards / Bronze / Food & Beverage / Stouffer’s – What's for Dinner? Takeover
‘25 The One Show / Shortlist / Integrated Campaign / Stouffer’s – The What’s for Dinner? Takeover
'25 Gerety Awards / Shortlist / Integrated Campaign / Stouffer’s – The What’s for Dinner? Takeover
‘25 D&AD Shift Mentor
'25 AD Futures Mentor
‘22 New York Ad Festival Grand Jury
‘21 New York Ad Festival / Merit / Packaging / Miami Tourism – Stay Safe, Wrap your Face
‘21 New York Ad Festival / Shortlist / Signal / Miami Tourism – Stay Safe, Wrap your Face
‘21 Travel Weekly Magellan Awards / Gold / Destination Marketing / Miami Tourism – Stay Safe, Wrap your Face
’20 Shorty Awards / Shortlist / Polls & Surveys / Verizon – Let Them Tweet Cake
’20 Shorty Awards / Shortlist / Physical & Digital / Verizon – Let Them Tweet Cake
’20 Webby Awards / Shortlist / Verizon – Let Them Tweet Cake
’20 Digiday Awards / Shortlist / Verizon – Let Them Tweet Cake
 ’20 New York Ad Festival / Shortlist / Verizon – Let Them Tweet Cake

press nods:
Adage
AdWeek
LBB Online
People
Us Weekly
ESPN mag
The Drum