Dude, This is Dell Technologies

“Dude, you’re getting a Dell” is a soundbite that lives in my head rent free. So, when Dell asked us to tell people about their recycling efforts, we recycled a classic for a new generation. We teased the Dude’s return by replying to people who had asked about him, then dropped videos catching people up on what Dell has been up to for the past 20 years. Proof that all great things can make a comeback.

AdAge / Campaign / LBB / Media Post / Digg

Agency: VMLLY&R / ECDs: Justin Ebert & Niraj Zaveri / ACD Art Director: Elliott Graham / Production: Framestore