VITAL PURSUIT– GLP-1ZZA

GLP-1 users aren’t just losing appetites, they’re losing the joy of eating comfort foods they once loved. To launch Nestle’s new GLP-1 targeted food brand Vital Pursuit, we launched the first pizza delivery service to bring the love back. By calling “GLP-1ZZA”, GLP-1 users had access to a hotline that not only delivered pizza but also their nutritional goals at every touchpoint.