Miami Tourism – Stay Safe, Wrap your Face

When waves of Spring Breakers hit Miami Beach in 2021, the Miami Tourism Bureau needed to encourage COVID protection in a way Spring Breakers would understand. So, we packaged masks like condoms and told Spring Breakers to GET IT ON in bars, hotels, and on the side of the road around Miami Beach.

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Agency: VMLY&R

ECD’s: Justin Ebert, Niraj Zaveri, Mauricio Villarreal

ACD Art Director: Elliott Graham

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