Spring Breakers know – if you wanna have fun, protection is important. So to help keep Miami Spring Breakers safe during COVID, we put masks in condom wrappers and encouraged them to ‘get it on’ with cheeky messages in places we knew they’d visit.
Agency: VML New York
ECD’s: Justin Ebert, Niraj Zaveri, Mauricio Villarreal
ACD Art Director: Elliott Graham
