Stay safe, wrap your face

Spring Breakers know – if you wanna have fun, protection is important. So to help keep Miami Spring Breakers safe during COVID, we put masks in condom wrappers and encouraged them to ‘get it on’ with cheeky messages in places we knew they’d visit.

LBB Online / Cannes Love the Work / Travel Pulse
New York Ad Festivals: Shortlist / Magellan Awards: Gold

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Agency: VML New York

CCO: Wayne Best

ECD’s: Justin Ebert, Niraj Zaveri, Mauricio Villarreal

Associate Creative Directors: Elliott Graham / Crystal Deuel

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