HELLMANN’S KETCHUP CURRENCY

Hellmann’s biggest competition isn’t other mayos – it’s ketchup. And Americans' kitchen drawers are overflowing with it. So to get Hellmann’s into more homes, we trained an AI model to turn those little ketchup packets into money for our mayo. Cha-ching.

Robin Comisar - Director

Drew Balke - Editor

Tom Murphy - Chief Creative Officer, NA

Susan Golkin - Executive Creative Director

Elliott Graham - Creative Director

Crystal Deuel - Creative Director

David Pinilla - Creative Director

Ohad Cohen - Associate Creative Director

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