Stouffer’s – What’s for Dinner?

“What’s for dinner?” The annoying question that creeps into everyone’s mind around 4PM, nightly. To put Stouffer’s meals top of mind at peak dinner time, we created a series of OOH, print, Spotify and TV ads making the question, “What’s for dinner?'“ a completely inescapable and all-consuming thought. Then, we launched the campaign right at 4pm and served up Stouffer’s as the perfect answer. Who’s hungry?